Urban Decay Eyeshadow is the line’s bestseller, and for good reason. The pigment rich shadow is packed with color and includes very few fillers, which results in lasting color that blends easily. Makeup professionals, beauty addicts, and celebrities love the wide array of available shades, and there are plenty of finishes (sparkle, shimmer, metallic, and duotone) to suit any mood.

All shades come packaged in a clever “subway token” compact that snaps shut with one hand and includes a window for easy shade identification. Use the shadows wet for more intense color. You can even use them as a liner!